The Incorporated Society : Promoting Fashion and creating luxury Couture

The war time was a difficult period for the clothing industry. 

The supply did not meet the demand.
To promote the British fashion and textile industry and create luxury couture to sell abroad for the war effort,
Incorporated Society of London 
Fashion Designers (also known as IncSoc, Inc Soc and ISFLD), a membership organisation was founded in 1942.

Peter Russell dinner gown, produced during wartime for IncSoc and photographed by the Ministry of Information to promote the idea that utility could be incorporated into couture.

 It aimed to build the relationship between government and fashion industry and represent the interests of London 

couturiers. The organisation continued after the war and 
sought to present itself as an alternative to the revived 
Paris couture industry.

The design studio of Norman Hartnell

Here's a video that explains and shows some designs 
created by Inc Soc.

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